Off to a 'Marketing' start, Monday to Thursday was hands full with Marketing content. Quite inquisitive, insightful and lots of learning. I personally liked the holistic view of the 'Total Product', with Debbie Denton talking about the 'Substance', passing on to Sheila Malone to discuss about 'Service', subsequently to James Cronin on 'Symbol' - the brand management and brand identity and finally concluding with Haley Cocker discussing Marketing & Communications. The cover and crust was Pricing on which we submitted an assignment this morning facilitated by Richard Meek. A wholesome four days and intense content and a lot to takeaway but a few to definitely remember.
The evenings were pretty much confined to the MBA Suite or the Social Hub, working on assignments and case studies. This week the temperatures also went to as low as -1 accompanied by rains. Got our business cards, profile photos, getting things ready for the upcoming London week. #LoveLancaster
The evenings were pretty much confined to the MBA Suite or the Social Hub, working on assignments and case studies. This week the temperatures also went to as low as -1 accompanied by rains. Got our business cards, profile photos, getting things ready for the upcoming London week. #LoveLancaster
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